Britt's Aesthetic Journal

Author name: Brittany Selementi

The “Dupe” Conversation in Skincare Has Lost the Plot

I need to say this as someone who works with skin every single day: the skincare “dupe” discourse online has become incredibly oversimplified. And honestly? I think a lot of the clickbait marketing around it is unfair, both to consumers trying to make informed decisions and to estheticians who dedicate their careers to understanding skin,

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Better Together: What Speaking at My First Conference Meant to Me

A few weeks ago, I had the opportunity to speak at my first conference, Modern Beauty Con, and I honestly still don’t think it’s fully sunk in. My talk was called “Better Together: Elevating Growth Through Collaboration”, and it focused on something I’m incredibly passionate about: the relationship between estheticians and injectors in a collaborative

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Never Stop Learning

If there’s one thing this industry has taught me, it’s that standing still is not an option. The world of aesthetics is constantly evolving- new technologies, new ingredients, new techniques… and that’s exactly why I’ve fallen in love with attending conferences and prioritizing continuing education. For me, conferences are more than just a chance to

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Rethinking Clean

In recent years, “clean” skincare has become a major buzzword in the beauty industry. Many consumers are drawn to it because it sounds safer, healthier, and more natural. While the intention behind choosing cleaner products is understandable, the reality is that “clean” skincare isn’t always gentler, safer, or more results-driven than evidence-based formulations. One of

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Beyond Anti-Aging

For years, the skincare industry has taught us to fear aging. Fine lines are treated like failures, texture is something to correct, and “anti-aging” has been positioned as the ultimate goal. But healthy skin has never been about stopping time. Aging isn’t a flaw to erase- it’s a privilege, a reflection of living, evolving, and

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The Power of PDGF

At Exhibit Medical Aesthetics, we’re always looking for ways to deliver results-driven treatments that go beyond the surface. One of our favorite advancements in skin rejuvenation is PDGF microneedling, a next-generation approach that merges the proven benefits of traditional microneedling with the restorative properties of Platelet-Derived Growth Factors (PDGF). This powerful pairing not only enhances

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Strategy & Clarity

Spaciousness Breeds Strategy; Stillness Creates Clarity In the aesthetic industry, there’s an unspoken pressure that never really goes away. The pressure to keep up with trends, to constantly “show up” on social media, to churn out content as if our value is measured by likes, comments, or followers. The culture of constant motion can feel

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